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puma shoes

Schedoni is a tiny, Italian leather crafting company that has been family owned for more than 100 years.  Its first products were shoes, each pair made to order and lovingly fashioned by hand.  PUMA is a not so tiny, publicly held, ginormous-sized company that's been around for about 50 years.  It also makes shoes.  Over 60 millions pair a year.  Needless to say, they use machines to help with the work load.  It would seem these two concerns have little in common.  Except shoes.  And now, they will produce them together.

As one of the top selling brands of sport shoes in the world, there's little new we can tell you about PUMA.  You may not be familiar with Schedoni, but you've seen its products.  Watch any F1 telecast, and notice the little black leather helmet pad right Felipe and Kimi's heads.  Yup, Schedoni makes them.  If you buy a Ferrari, Maserati, Lamborghini, or Audi and order the optional fitted luggage, it too is crafted by Schedoni.  Schedoni purses sell for $1000 and up at Neiman Marcus, and if you need an Italian leather golf bag or a Kevlar lined, bomb-resistant briefcase like the Italian secret service uses, Schedoni can fix you up with those too.  This amazing boutique business is based in Modena, Italy, home of exotic cars, real parmesan cheese, and balsamic vinegar as precious as vintage wine.

The CEO of PUMA was so taken with the nature and products of Schedoni that he felt the two should joint venture on a project.  The result is PUMA by Schedoni, a superb line of custom made footwear and accessories that is launching this month.  Expect the F1 and movie star car types to be wearing them. 

One line is called Autodromo.  These are crafted of cuoio bottalato leather in the trademark Schedoni color, a deep golden tan.  The design is similar to the PUMA motorsport style, and each pair is personalized, with the owner's initials branded into the leather.  Nice.

The second line is much more bespoke.  Customers get to play with around with a shoe building "Puzzle Kit" which allows them to choose from a wide variety of leather colors for both the outer leather, and a contrasting leather color that shoes through the familiar PUMA logo in the side of the shoe.  No more than 500 of each combination will be made, and each again numbered and personalized.  Also nice.  And really expensive.  There are also some fabulous leather kit bags available for your shoes or whatever.

Not only are the products divine, but it's interesting that these two diverse companies saw fit to get together to conceive and produce them.  You'll see PUMA by Schedonis soon, working the pedals in the world's most exotic footwells.

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